Nu Skin Enterprises, Inc.
Nu Skin Enterprises, Inc. (NYSE: NUS) is trading at $4.63, about ₹444 at today's USD/INR rate, as of 25 Sep 2026, 4:00 PM ET, up 0.22% today. Indian residents can buy Nu Skin Enterprises from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
$4.57
Today's high
$4.67
52 week low
$4.49
52 week high
$12.50
NUS opened at $4.57, closed previously at $4.62, and has traded between $4.49 and $12.50 over the past 52 weeks.
About
Nu Skin Enterprises, Inc. (NUS) is a global enterprise dedicated to the creation and worldwide distribution of beauty and wellness solutions. The company's diverse product offerings encompass advanced skincare systems, such as the ageLOC Spa and ageLOC Transformation age-defying lines, innovative devices like the ageLOC LumiSpa for comprehensive skin treatment and cleansing, and the ageLOC Boost, alongside various other cosmetic and personal care items. In the realm of health and nutrition, Nu Skin provides a comprehensive array of dietary and weight management products. This includes ageLOC Youth, LifePak, and ageLOC Meta nutritional supplements, in addition to ageLOC TR90 programs designed for weight control and body contouring, Beauty Focus Collagen+ skin care supplements, and other related weight management aids. The organization also significantly invests in research and development, particularly for its skincare and nutritional supplement portfolios. Nu Skin operates a network of retail stores and customer service centers exclusively within Mainland China. Its extensive product lines are marketed under its proprietary brands, which include Nu Skin, Pharmanex, and ageLOC. These products reach consumers through multiple sales channels, including direct-to-consumer interactions, an extensive network of independent distributors, and its dedicated e-commerce platform. Nu Skin Enterprises, Inc. was established in 1984 and maintains its corporate headquarters in Provo, Utah.
Key statistics
Avg. volume
654.64K
Market cap
$224.79M
P/E Ratio
-1.04
Price-to-sales ratio
0.16
Enterprise value
$298.88M
Free cash flow yield
4.80%
Debt-to-equity ratio
0.49
Return on equity
-29.42%
ROIC
-0.97%
Beta
0.96
Dividend yield
5.18%
Last dividend
$0.24
Financial overview
Revenue
$1.49B
Earnings per share
$3.25
Free cash flow
$46.01M
Net profit margin
-15.73%
Gross margin
69.19%
EBITDA
$262.41M
Revenue growth
-14.26%
Similar securities
This is not an investment recommendation
How to buy Nu Skin Enterprises from India
Indian residents can buy Nu Skin Enterprises shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars.
Search for Nu Skin Enterprises and place an order
Find Nu Skin Enterprises by name or by its ticker, NUS, and choose an order type. You can buy by amount or by quantity — fractional shares mean there is no minimum trade size. Nu Skin Enterprises trades 7:00 pm – 1:30 am IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your Nu Skin Enterprises position in USD and INR, and use Paasa's capital-gains and dividend statements when you file your Indian return.
Read the full guide: how to invest in Nu Skin Enterprises from India
Trading and taxes when buying Nu Skin Enterprises from India
Trading and limits
- Trading hours
- 9:30 am – 4:00 pm ET
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- Slab rateDividends are taxed at your slab rate in India. The US withholds tax on dividends paid to Indian residents at the treaty rate; Paasa files Form W-8BEN for you, and the tax withheld can generally be claimed as a credit in India. Nu Skin Enterprises’ current yield is 5.18%.Dividend tax explained
- US estate tax
- May applyUS-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons.US estate tax calculator
Custody. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
FAQs
Can Indian residents buy Nu Skin Enterprises stock?
Yes. Nu Skin Enterprises (NUS) has been listed on the New York Stock Exchange since 1996, in the Household & Personal Products industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
How much does one Nu Skin Enterprises share cost in rupees?
One Nu Skin Enterprises share is $4.63 — about ₹444 at a USD/INR rate of 95.92 on 25 Sep 2026. Both the Nu Skin Enterprises price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying Nu Skin Enterprises from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
Can I buy whole shares of Nu Skin Enterprises?
Yes. One Nu Skin Enterprises share is $4.63, and you can buy as many whole shares as you like. You can also buy by amount rather than by quantity: there is no minimum trade size, and Paasa supports fractional investing in Nu Skin Enterprises.
How are gains on Nu Skin Enterprises shares taxed in India?
The US does not levy capital gains tax on shares for Indian residents, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the USD/INR rate on the purchase and the sale date, so the rupee move counts alongside the Nu Skin Enterprises price. Paasa issues a capital-gains statement for your return.
Does Nu Skin Enterprises pay a dividend, and how is it taxed in India?
Yes. Nu Skin Enterprises pays a dividend and the current yield is 5.18%; the last declared dividend was $0.24 per share, about ₹23.02. Dividends are taxed at your slab rate in India. The US withholds tax on dividends paid to Indian residents at the treaty rate; Paasa files Form W-8BEN for you, and the tax withheld can generally be claimed as a credit in India. Paasa's dividend report lists the gross dividend and any tax withheld for each payment.
When can I trade Nu Skin Enterprises from India?
The New York Stock Exchange trades 7:00 pm – 1:30 am IST in Indian time, so the close lands after midnight. The window shifts to 8:00 pm – 2:30 am IST when the US is on standard time. Orders can only execute during that window.
Is there estate or inheritance tax on Nu Skin Enterprises shares held from India?
US-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons. It applies to your overall holdings in that jurisdiction rather than to any one position. Paasa's US estate tax calculator shows the exposure for a given portfolio value.
Do I have to declare Nu Skin Enterprises shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your Nu Skin Enterprises holding, its cost and its closing value.
How do I sell Nu Skin Enterprises and bring the money back to India?
You sell during market hours (7:00 pm – 1:30 am IST) and the proceeds settle in USD in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.