Helen of Troy Limited
Helen of Troy Limited (NASDAQ: HELE) is trading at $28.63, about ₹2,746 at today's USD/INR rate, as of 25 Sep 2026, 4:00 PM ET, down 2.45% today. Indian residents can buy Helen of Troy from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
$28.56
Today's high
$30.10
52 week low
$13.85
52 week high
$30.68
HELE opened at $29.45, closed previously at $29.35, and has traded between $13.85 and $30.68 over the past 52 weeks.
About
Helen of Troy Limited is a global consumer products enterprise that markets a diverse array of goods across the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific region, and Latin America. The company's operations are structured into three primary divisions: Home & Outdoor, Health & Wellness, and Beauty. The Home & Outdoor segment provides a variety of household essentials, including kitchen tools, storage and organization solutions, cleaning items, baby feeding and nursery products, insulated drinkware and food containers, and technical outdoor gear like backpacks and luggage. Within the Health & Wellness segment, offerings include health monitoring devices such as thermometers and blood pressure monitors, air quality appliances like purifiers, heaters, and humidifiers, and water purification systems. The Beauty division focuses on hair care, supplying grooming brushes, styling tools, decorative accessories, and a range of shampoos, conditioners, and styling products. Helen of Troy distributes its products through an extensive network that encompasses mass merchandisers, drugstore chains, warehouse clubs, home improvement centers, grocery stores, specialty retailers, beauty supply outlets, e-commerce platforms, wholesalers, and various distributors, in addition to direct-to-consumer sales. Notable brands under its umbrella include OXO, Hydro Flask, Osprey, PUR, Honeywell, Braun, Vicks, Drybar, Hot Tools, Revlon, and Bed Head. Incorporated in 1968, the company is headquartered in El Paso, Texas.
Key statistics
Avg. volume
478.27K
Market cap
$666.85M
P/E Ratio
-1.59
Price-to-sales ratio
0.37
Enterprise value
$1.42B
Free cash flow yield
12.07%
Debt-to-equity ratio
0.91
Return on equity
-48.24%
ROIC
-14.50%
Beta
1.31
Dividend yield
0.00%
Last dividend
$0.00
Financial overview
Revenue
$1.79B
Earnings per share
-$39.08
Free cash flow
$131.91M
Net profit margin
-22.71%
Gross margin
45.44%
EBITDA
-$727.80M
Revenue growth
-6.36%
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This is not an investment recommendation
How to buy Helen of Troy from India
Indian residents can buy Helen of Troy shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars.
Search for Helen of Troy and place an order
Find Helen of Troy by name or by its ticker, HELE, and choose an order type. You can buy by amount or by quantity — fractional shares mean there is no minimum trade size. Helen of Troy trades 7:00 pm – 1:30 am IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your Helen of Troy position in USD and INR. Helen of Troy pays no dividend today, so your filing is the capital-gains statement plus the Schedule FA holding line.
Read the full guide: how to invest in Helen of Troy from India
Trading and taxes when buying Helen of Troy from India
Trading and limits
- Trading hours
- 9:30 am – 4:00 pm ET
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- NoneHelen of Troy does not currently pay a dividend. If it starts, dividends are taxed at your slab rate in India.Dividend tax explained
- US estate tax
- May applyUS-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons.US estate tax calculator
Custody. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
FAQs
Can Indian residents buy Helen of Troy stock?
Yes. Helen of Troy (HELE) has been listed on NASDAQ since 1976, in the Household & Personal Products industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
How much does one Helen of Troy share cost in rupees?
One Helen of Troy share is $28.63 — about ₹2,746 at a USD/INR rate of 95.92 on 25 Sep 2026. Both the Helen of Troy price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying Helen of Troy from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
Can I buy whole shares of Helen of Troy?
Yes. One Helen of Troy share is $28.63, and you can buy as many whole shares as you like. You can also buy by amount rather than by quantity: there is no minimum trade size, and Paasa supports fractional investing in Helen of Troy.
How are gains on Helen of Troy shares taxed in India?
The US does not levy capital gains tax on shares for Indian residents, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the USD/INR rate on the purchase and the sale date, so the rupee move counts alongside the Helen of Troy price. Paasa issues a capital-gains statement for your return.
Does Helen of Troy pay a dividend?
No. Helen of Troy does not currently pay a dividend, so holding it produces no dividend income to declare in India. If it starts paying one, the Indian treatment is the usual one — dividends are taxed at your slab rate in India — and Paasa's dividend report would show the gross amount and any tax withheld.
When can I trade Helen of Troy from India?
NASDAQ trades 7:00 pm – 1:30 am IST in Indian time, so the close lands after midnight. The window shifts to 8:00 pm – 2:30 am IST when the US is on standard time. Orders can only execute during that window.
Is there estate or inheritance tax on Helen of Troy shares held from India?
US-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons. It applies to your overall holdings in that jurisdiction rather than to any one position. Paasa's US estate tax calculator shows the exposure for a given portfolio value.
Do I have to declare Helen of Troy shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your Helen of Troy holding, its cost and its closing value.
How do I sell Helen of Troy and bring the money back to India?
You sell during market hours (7:00 pm – 1:30 am IST) and the proceeds settle in USD in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.