Uju Holding Limited
Uju Holding Limited (HKSE: 1948) is trading at HK$3.90, about ₹48 at today's HKD/INR rate, as of 24 Sep 2026, 10:33 PM ET, down 0.13% today. Indian residents can buy Uju from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
HK$3.90
Today's high
HK$3.90
52 week low
HK$3.10
52 week high
HK$5.80
1948 opened at HK$3.90, closed previously at HK$3.90, and has traded between HK$3.10 and HK$5.80 over the past 52 weeks.
About
Established in Beijing, People's Republic of China, in 2017, Uju Holding Limited specializes in delivering comprehensive online marketing solutions specifically for short video content. The company's diverse services include securing audience traffic from various media platforms, creating compelling content, leveraging big data for insightful analysis, optimizing advertising campaigns for peak performance, and managing the distribution of advertisements.
Key statistics
Avg. volume
77.83K
Market cap
HK$2.34B
P/E Ratio
12.33
Price-to-sales ratio
0.18
Enterprise value
CN¥2.19B
Free cash flow yield
-21.45%
Debt-to-equity ratio
0.54
Return on equity
9.92%
ROIC
6.75%
Beta
0.79
Dividend yield
1.28%
Last dividend
HK$0.05
Financial overview
Revenue
CN¥11.28B
Earnings per share
CN¥0.24
Free cash flow
-CN¥492.24M
Net profit margin
1.41%
Gross margin
3.31%
EBITDA
CN¥205.21M
Revenue growth
23.18%
Similar securities
This is not an investment recommendation
How to buy Uju from India
Indian residents can buy Uju shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars and then to HKD.
Search for Uju and place an order
Find Uju by name or by its ticker, 1948, and choose an order type. Many Hong Kong listings trade in board lots, so the smallest order is one lot rather than one share. Uju trades 7:00 am – 1:30 pm IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your Uju position in HKD and INR, and use Paasa's capital-gains and dividend statements when you file your Indian return.
Read the full guide: how to invest in Uju from India
Trading and taxes when buying Uju from India
Trading and limits
- Trading hours
- 9:30 am – 4:00 pm HKT
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- Slab rateDividends are taxed at your slab rate in India. Uju’s current yield is 1.28%.Dividend tax explained
Custody. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
FAQs
Can Indian residents buy Uju stock?
Yes. Uju (1948) has been listed on the Hong Kong Stock Exchange since 2021, in the Advertising Agencies industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars and then to HKD. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
How much does one Uju share cost in rupees?
One Uju share is HK$3.90 — about ₹48 at an HKD/INR rate of 12.23 on 25 Sep 2026. Both the Uju price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying Uju from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
What is the minimum I can buy of Uju?
Many Hong Kong listings trade in board lots, so the smallest order is one lot rather than one share.
How are gains on Uju shares taxed in India?
Hong Kong generally does not levy capital gains tax on non-resident individual investors for HKEX-listed stocks, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the HKD/INR rate on the purchase and the sale date, so the rupee move counts alongside the Uju price. Paasa issues a capital-gains statement for your return.
Does Uju pay a dividend, and how is it taxed in India?
Yes. Uju pays a dividend and the current yield is 1.28%; the last declared dividend was HK$0.05 per share, about ₹0.61. Dividends are taxed at your slab rate in India. Paasa's dividend report lists the gross dividend and any tax withheld for each payment.
When can I trade Uju from India?
The Hong Kong Stock Exchange trades 7:00 am – 1:30 pm IST in Indian time. It also halts for lunch, 9:30 am – 10:30 am IST. Orders can only execute during that window.
Is Uju a Hong Kong SAR China company, and does that change how it is taxed?
Uju trades on the Hong Kong Stock Exchange in HKD, but the company is domiciled in China. Uju trades as an ordinary share listed directly in Hong Kong, not a depositary receipt. Your India-side capital-gains treatment is the same either way.
Do I have to declare Uju shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your Uju holding, its cost and its closing value.
How do I sell Uju and bring the money back to India?
You sell during market hours (7:00 am – 1:30 pm IST) and the proceeds settle in HKD in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.