Hong Kong Stock Exchange · Communication Services
Invest in Pacific Online stock from India
Indian and foreign residents can buy Pacific Online (543) shares directly through Paasa.
By Paasa · Updated
Pacific Online at a glance
- Price
- HK$0.23-HK$0.00 (0.85%)
- Market cap
- HK$265.69M
- Day range
- HK$0.23 – HK$0.24
- P/E
- -9.90
- Dividend yield
- 17.08%
- Volume
- 195.00K
- 1 month
- -11.70%
- 6 months
- -23.28%
- YTD
- -25.71%
- 1 year
- -35.00%
- 5 years
- -84.30%
Pacific Online statements, FY2021–FY2025
| Fiscal year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | CN¥647.0M | CN¥635.0M | CN¥740.1M | CN¥813.7M | CN¥852.2M |
| Gross profit | CN¥218.6M | CN¥267.3M | CN¥262.7M | CN¥331.1M | CN¥399.4M |
| Operating income | CN¥14.5M | CN¥45.2M | −CN¥1.2M | −CN¥16.0M | CN¥46.4M |
| Net income | CN¥4.9M | CN¥43.7M | −CN¥32.3M | −CN¥6.7M | CN¥49.9M |
| Earnings per share | CN¥0.00 | CN¥0.04 | −CN¥0.03 | −CN¥0.01 | CN¥0.04 |
| EBITDA | CN¥24.4M | CN¥57.7M | CN¥16.0M | CN¥8.6M | CN¥68.6M |
| Total assets | CN¥898.0M | CN¥982.3M | CN¥1.0B | CN¥1.2B | CN¥1.3B |
| Total debt | CN¥579.2K | CN¥415.0K | CN¥922.0K | CN¥380.0K | CN¥549.0K |
| Cash and short-term investments | CN¥202.8M | CN¥263.5M | CN¥271.8M | CN¥400.0M | CN¥481.8M |
| Shareholders' equity | CN¥651.0M | CN¥695.8M | CN¥697.8M | CN¥842.2M | CN¥958.3M |
| Operating cash flow | −CN¥5.5M | CN¥20.5M | −CN¥16.5M | CN¥21.7M | CN¥129.6M |
| Free cash flow | −CN¥8.7M | CN¥18.6M | −CN¥20.1M | CN¥18.5M | CN¥126.0M |
| Capital expenditure | −CN¥3.2M | −CN¥1.9M | −CN¥3.6M | −CN¥3.2M | −CN¥3.6M |
Fiscal years as reported, the latest ending 31 Dec 2025. Figures in CNY; a dash means the provider reported nothing for that line.
Peer comparison
| Company | Ticker | Price | Market cap |
|---|---|---|---|
| Universe Entertainment and Culture | 1046.HK | HK$1.34 | HK$1.21B |
| Bingo | 8220.HK | HK$4.20 | HK$756.47M |
| Hypebeast | 0150.HK | HK$0.15 | HK$302.00M |
| Culturecom | 0343.HK | HK$0.17 | HK$291.32M |
| Sinco Pharmaceuticals | 6833.HK | HK$0.14 | HK$284.60M |
| Hong Kong Economic Times | 0423.HK | HK$0.63 | HK$271.91M |
| Strawbear Entertainment | 2125.HK | HK$0.28 | HK$191.02M |
| 360 Ludashi | 3601.HK | HK$0.57 | HK$151.99M |
Peers as grouped by the data provider. This is not an investment recommendation.
How to invest in Pacific Online from India
Step 1
Open your Paasa account
KYC takes a few minutes: PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Step 2
Add funds from your Indian bank account
Remit up to $250,000 a year under the RBI's Liberalised Remittance Scheme. Your bank converts the rupees to US dollars at its rate on the day you remit, and Interactive Brokers converts the dollars to HKD when you buy.
Step 3
Search 543 and buy
Find Pacific Online by name or by its ticker, 543, and place your order. Many Hong Kong listings trade in board lots, so the smallest order is one lot rather than one share.
Why invest in Pacific Online from India
What Pacific Online does
Pacific Online Limited functions as an investment holding company, primarily focused on delivering internet advertising solutions throughout the People's Republic of China. The company operates numerous digital portals, including PConline, which provides expert IT information services to both domestic IT enterprises and individual consumers. Pacific Online operates in the Internet Content & Information industry within the Communication Services sector.
Paasa handles the paperwork
Investing abroad brings paperwork with it: remittance filings, capital gains reporting, foreign asset disclosure. Paasa prepares all of it for you. Your India-ready tax reports arrive at year end, ready to file.
Frequently asked questions
Can I buy Pacific Online stock from India?
Yes. Indian residents and NRIs can buy Pacific Online (543) shares directly through Paasa. Pacific Online is listed on the Hong Kong Stock Exchange, in the Internet Content & Information industry. Your money leaves India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name at Interactive Brokers.
Do I need to buy a full Pacific Online share?
Usually more than one, and not a fraction: many Hong Kong listings trade in board lots, so the smallest order is one lot rather than one share. At HK$0.23 a share, size the order by the lot, not by the share.
How are Pacific Online dividends taxed for Indian investors?
Pacific Online trades on the Hong Kong Stock Exchange but is domiciled in China, so any withholding on its dividends follows that country's rules rather than those of Hong Kong. Dividends are taxed at your slab rate in India. Paasa's dividend report shows the gross amount and any tax withheld for each payment.
What tax do I pay in India when I sell Pacific Online shares?
Hong Kong generally does not levy capital gains tax on non-resident individual investors for HKEX-listed stocks. In India, gains on shares held for more than 24 months are long-term and taxed at 12.5%, and gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. Both are worked out in rupees at the HKD/INR rate on the day you bought and the day you sold, so the currency move is part of the gain. Paasa's capital-gains statement gives you the figures for your return.