Pacific Online Limited
Pacific Online Limited (HKSE: 543) is trading at HK$0.23, about ₹3 at today's HKD/INR rate, as of 21 Sep 2026, 3:21 AM ET, down 0.85% today. Indian residents can buy Pacific Online from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
HK$0.23
Today's high
HK$0.24
52 week low
HK$0.22
52 week high
HK$0.40
543 opened at HK$0.24, closed previously at HK$0.24, and has traded between HK$0.22 and HK$0.40 over the past 52 weeks.
About
Pacific Online Limited functions as an investment holding company, primarily focused on delivering internet advertising solutions throughout the People's Republic of China. The company operates numerous digital portals, including PConline, which provides expert IT information services to both domestic IT enterprises and individual consumers. Its PCauto platform serves as a comprehensive automotive hub, offering detailed product information, brand assessments, test results, and after-sales support. PClady caters to women, supplying content and product insights relevant to their lifestyle interests and requirements. Furthermore, Pacific Online runs PCbaby, a network dedicated to parents and children, and PChouse, which offers professional perspectives on home improvement. An e-commerce platform is also among its offerings. Beyond its portal operations, the company provides information technology and software development services, computer information consultancy, general computer technology services, and manages an online platform specifically for automobile maintenance professionals. Established in 2007, Pacific Online Limited is based in Guangzhou, People's Republic of China.
Key statistics
Avg. volume
82.81K
Market cap
HK$265.69M
P/E Ratio
-9.90
Price-to-sales ratio
0.36
Enterprise value
CN¥118.76M
Free cash flow yield
-2.71%
Debt-to-equity ratio
0.00
Return on equity
0.76%
ROIC
0.68%
Beta
0.19
Dividend yield
17.08%
Last dividend
HK$0.04
Financial overview
Revenue
CN¥646.97M
Earnings per share
CN¥0.00
Free cash flow
-CN¥8.69M
Net profit margin
-3.59%
Gross margin
29.10%
EBITDA
CN¥24.43M
Revenue growth
1.88%
Similar securities
This is not an investment recommendation
How to buy Pacific Online from India
Indian residents can buy Pacific Online shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars and then to HKD.
Search for Pacific Online and place an order
Find Pacific Online by name or by its ticker, 543, and choose an order type. Many Hong Kong listings trade in board lots, so the smallest order is one lot rather than one share. Pacific Online trades 7:00 am – 1:30 pm IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your Pacific Online position in HKD and INR, and use Paasa's capital-gains and dividend statements when you file your Indian return.
Read the full guide: how to invest in Pacific Online from India
Trading and taxes when buying Pacific Online from India
Trading and limits
- Trading hours
- 9:30 am – 4:00 pm HKT
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- Slab rateDividends are taxed at your slab rate in India. Pacific Online’s current yield is 17.08%.Dividend tax explained
Custody. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
FAQs
Can Indian residents buy Pacific Online stock?
Yes. Pacific Online (543) has been listed on the Hong Kong Stock Exchange since 2007, in the Internet Content & Information industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars and then to HKD. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
How much does one Pacific Online share cost in rupees?
One Pacific Online share is HK$0.23 — about ₹3 at an HKD/INR rate of 12.24 on 29 Sep 2026. Both the Pacific Online price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying Pacific Online from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
What is the minimum I can buy of Pacific Online?
Many Hong Kong listings trade in board lots, so the smallest order is one lot rather than one share.
How are gains on Pacific Online shares taxed in India?
Hong Kong generally does not levy capital gains tax on non-resident individual investors for HKEX-listed stocks, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the HKD/INR rate on the purchase and the sale date, so the rupee move counts alongside the Pacific Online price. Paasa issues a capital-gains statement for your return.
Does Pacific Online pay a dividend, and how is it taxed in India?
Yes. Pacific Online pays a dividend and the current yield is 17.08%; the last declared dividend was HK$0.04 per share, about ₹0.49. Dividends are taxed at your slab rate in India. Paasa's dividend report lists the gross dividend and any tax withheld for each payment.
When can I trade Pacific Online from India?
The Hong Kong Stock Exchange trades 7:00 am – 1:30 pm IST in Indian time. It also halts for lunch, 9:30 am – 10:30 am IST. Orders can only execute during that window.
Is Pacific Online a Hong Kong SAR China company, and does that change how it is taxed?
Pacific Online trades on the Hong Kong Stock Exchange in HKD, but the company is domiciled in China. Pacific Online trades as an ordinary share listed directly in Hong Kong, not a depositary receipt. Your India-side capital-gains treatment is the same either way.
Do I have to declare Pacific Online shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your Pacific Online holding, its cost and its closing value.
How do I sell Pacific Online and bring the money back to India?
You sell during market hours (7:00 am – 1:30 pm IST) and the proceeds settle in HKD in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.