Under Armour, Inc.
Under Armour, Inc. (FWB: U9R) is trading at €3.75, about ₹408 at today's EUR/INR rate, as of 30 Sep 2026, 2:00 AM ET. Indian residents can buy Under Armour from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
€3.75
Today's high
€3.75
52 week low
€3.59
52 week high
€6.81
U9R opened at €3.75, closed previously at €3.75, and has traded between €3.59 and €6.81 over the past 52 weeks.
About
Under Armour, Inc., including its affiliated companies, focuses on the design, marketing, and distribution of high-performance athletic wear, footwear, and accessories for men, women, and younger demographics. Their apparel collection encompasses compression, fitted, and loose styles. Footwear options cater to activities such as running, training, basketball, cleated sports, recovery, outdoor pursuits, and general casual wear. Furthermore, the company supplies accessories like gloves, bags, headwear, and socks. Beyond physical goods, Under Armour participates in brand licensing, digital subscription services, advertising, and other digital commercial activities. It markets products under well-known brands including UNDER ARMOUR, ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, ARMOUR FLEECE, and ARMOUR BRA. The company's sales model involves both wholesale distribution—through national and regional sporting goods chains, independent specialty retailers, department stores, dedicated Under Armour outlets, institutional athletic programs, and sports teams—and direct-to-consumer channels via its Brand and Factory House stores and e-commerce platforms. Under Armour conducts business globally, spanning the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Founded in 1996, the corporation's main office is located in Baltimore, Maryland.
Key statistics
Avg. volume
11.78K
Market cap
€1.60B
P/E Ratio
-3.81
Price-to-sales ratio
0.38
Enterprise value
$4.07B
Free cash flow yield
-6.66%
Debt-to-equity ratio
0.96
Return on equity
-35.04%
ROIC
-1.01%
Beta
1.67
Dividend yield
0.00%
Last dividend
€0.00
Financial overview
Revenue
$4.97B
Earnings per share
-$1.16
Free cash flow
-$162.16M
Net profit margin
-9.96%
Gross margin
47.01%
EBITDA
$74.23M
Revenue growth
-3.83%
How to buy Under Armour from India
Indian residents can buy Under Armour shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars and then to EUR.
Search for Under Armour and place an order
Find Under Armour by name or by its ticker, U9R, and choose an order type. Under Armour trades 11:30 am – 11:30 pm IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your Under Armour position in EUR and INR. Under Armour pays no dividend today, so your filing is the capital-gains statement plus the Schedule FA holding line.
Read the full guide: how to invest in Under Armour from India
Trading and taxes when buying Under Armour from India
Trading and limits
- Trading hours
- 8:00 am – 8:00 pm CET
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- NoneUnder Armour does not currently pay a dividend. If it starts, dividends are taxed at your slab rate in India.Dividend tax explained
Custody. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
FAQs
Can Indian residents buy Under Armour stock?
Yes. Under Armour (U9R) has been listed on the Frankfurt Stock Exchange since 2008, in the Apparel - Manufacturers industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars and then to EUR. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
How much does one Under Armour share cost in rupees?
One Under Armour share is €3.75 — about ₹408 at an EUR/INR rate of 108.91 on 29 Sep 2026. Both the Under Armour price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying Under Armour from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
How are gains on Under Armour shares taxed in India?
Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the EUR/INR rate on the purchase and the sale date, so the rupee move counts alongside the Under Armour price. Paasa issues a capital-gains statement for your return.
Does Under Armour pay a dividend?
No. Under Armour does not currently pay a dividend, so holding it produces no dividend income to declare in India. If it starts paying one, the Indian treatment is the usual one — dividends are taxed at your slab rate in India — and Paasa's dividend report would show the gross amount and any tax withheld.
When can I trade Under Armour from India?
The Frankfurt Stock Exchange trades 11:30 am – 11:30 pm IST in Indian time. The window shifts to 12:30 pm – 12:30 am IST when Germany is on standard time. Orders can only execute during that window.
Is Under Armour a Germany company, and does that change how it is taxed?
Under Armour trades on the Frankfurt Stock Exchange in EUR, but the company is domiciled in United States. Under Armour trades as an ordinary share listed directly in Germany, not a depositary receipt. Your India-side capital-gains treatment is the same either way.
Do I have to declare Under Armour shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your Under Armour holding, its cost and its closing value.
How do I sell Under Armour and bring the money back to India?
You sell during market hours (11:30 am – 11:30 pm IST) and the proceeds settle in EUR in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.
Does the rupee rate affect what I make on Under Armour?
Yes. Under Armour is priced in EUR, so your rupee outcome combines the EUR move with the EUR/INR move between the day you remit and the day you convert back. Both directions are reflected in the capital-gains statement Paasa issues.