The Simply Good Foods Company
The Simply Good Foods Company (NASDAQ: SMPL) is trading at $9.60, about ₹922 at today's USD/INR rate, as of 28 Sep 2026, 4:00 PM ET. Indian residents can buy The Simply Good Foods from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
$9.44
Today's high
$9.78
52 week low
$9.38
52 week high
$25.66
SMPL opened at $9.52, closed previously at $9.60, and has traded between $9.38 and $25.66 over the past 52 weeks.
About
The Simply Good Foods Company operates as a global purveyor of consumer packaged food and beverage items, with a significant presence across North America and in international markets. Its core business revolves around the creation, promotion, and sale of a diverse portfolio of snacks and meal replacement solutions. The company's extensive product line encompasses protein bars, convenient ready-to-drink shakes, various sweet and savory snack options, cookies, pizzas, protein-enriched chips, culinary recipes, and confectionery. These offerings are available under well-recognized brand identities, including Atkins, Atkins Endulge, and Quest, with the latter also extending to licensed frozen meals. The Simply Good Foods Company ensures broad availability through an extensive distribution network that includes major retailers, grocery chains, pharmacies, wholesale club stores, convenience stores, and gas stations. Furthermore, it actively engages in e-commerce, selling its products directly to consumers through dedicated online platforms such as atkins.com and questnutrition.com, as well as via amazon.com. The enterprise is headquartered in Denver, Colorado.
Key statistics
Avg. volume
2.31M
Market cap
$849.04M
P/E Ratio
-4.42
Price-to-sales ratio
0.61
Enterprise value
$1.12B
Free cash flow yield
14.07%
Debt-to-equity ratio
0.28
Return on equity
-12.33%
ROIC
3.25%
Beta
0.15
Dividend yield
0.00%
Last dividend
$0.00
Financial overview
Revenue
$1.45B
Earnings per share
$1.03
Free cash flow
$157.91M
Net profit margin
-14.28%
Gross margin
32.10%
EBITDA
$182.91M
Revenue growth
8.98%
Similar securities
This is not an investment recommendation
How to buy The Simply Good Foods from India
Indian residents can buy The Simply Good Foods shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars.
Search for The Simply Good Foods and place an order
Find The Simply Good Foods by name or by its ticker, SMPL, and choose an order type. You can buy by amount or by quantity — fractional shares mean there is no minimum trade size. The Simply Good Foods trades 7:00 pm – 1:30 am IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your The Simply Good Foods position in USD and INR. The Simply Good Foods pays no dividend today, so your filing is the capital-gains statement plus the Schedule FA holding line.
Read the full guide: how to invest in The Simply Good Foods from India
Trading and taxes when buying The Simply Good Foods from India
Trading and limits
- Trading hours
- 9:30 am – 4:00 pm ET
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- NoneThe Simply Good Foods does not currently pay a dividend. If it starts, dividends are taxed at your slab rate in India.Dividend tax explained
- US estate tax
- May applyUS-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons.US estate tax calculator
Custody. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
FAQs
Can Indian residents buy The Simply Good Foods stock?
Yes. The Simply Good Foods (SMPL) has been listed on NASDAQ since 2017, in the Packaged Foods industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
How much does one The Simply Good Foods share cost in rupees?
One The Simply Good Foods share is $9.60 — about ₹922 at a USD/INR rate of 96.07 on 28 Sep 2026. Both the The Simply Good Foods price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying The Simply Good Foods from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
Can I buy whole shares of The Simply Good Foods?
Yes. One The Simply Good Foods share is $9.60, and you can buy as many whole shares as you like. You can also buy by amount rather than by quantity: there is no minimum trade size, and Paasa supports fractional investing in The Simply Good Foods.
How are gains on The Simply Good Foods shares taxed in India?
The US does not levy capital gains tax on shares for Indian residents, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the USD/INR rate on the purchase and the sale date, so the rupee move counts alongside the The Simply Good Foods price. Paasa issues a capital-gains statement for your return.
Does The Simply Good Foods pay a dividend?
No. The Simply Good Foods does not currently pay a dividend, so holding it produces no dividend income to declare in India. If it starts paying one, the Indian treatment is the usual one — dividends are taxed at your slab rate in India — and Paasa's dividend report would show the gross amount and any tax withheld.
When can I trade The Simply Good Foods from India?
NASDAQ trades 7:00 pm – 1:30 am IST in Indian time, so the close lands after midnight. The window shifts to 8:00 pm – 2:30 am IST when the US is on standard time. Orders can only execute during that window.
Is there estate or inheritance tax on The Simply Good Foods shares held from India?
US-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons. It applies to your overall holdings in that jurisdiction rather than to any one position. Paasa's US estate tax calculator shows the exposure for a given portfolio value.
Do I have to declare The Simply Good Foods shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your The Simply Good Foods holding, its cost and its closing value.
How do I sell The Simply Good Foods and bring the money back to India?
You sell during market hours (7:00 pm – 1:30 am IST) and the proceeds settle in USD in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.