S4 Capital plc
S4 Capital plc (LSE: SFOR) is trading at £0.46, about ₹58 at today's GBP/INR rate, as of 30 Sep 2026, 11:35 AM ET, down 0.43% today. Indian residents can buy S4 Capital from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
£0.44
Today's high
£0.48
52 week low
£0.16
52 week high
£0.57
SFOR opened at £0.48, closed previously at £0.46, and has traded between £0.16 and £0.57 over the past 52 weeks.
About
S4 Capital plc operates as a specialized provider of digital marketing and advertising solutions, spanning a global presence across the Americas, EMEA, and Asia Pacific regions. Its operations are structured around three distinct divisions: Content creation, Data & Digital Media management, and Technology Services. The firm crafts diverse digital content, manages campaigns for paid, social, and earned media channels (including digital platforms and applications), and executes brand activation strategies. Key services also encompass analytical insights for campaign performance, creative asset development, ad delivery, seamless platform and system integration, and comprehensive training programs. Additionally, S4 Capital facilitates digital transformation initiatives, offering expertise in digital product design, engineering, and project delivery. The company is headquartered in London, United Kingdom.
Key statistics
Avg. volume
2.42M
Market cap
£304.98M
P/E Ratio
-100.00
Price-to-sales ratio
0.41
Enterprise value
£252.66M
Free cash flow yield
72.93%
Debt-to-equity ratio
0.53
Return on equity
-4.90%
ROIC
2.41%
Beta
0.68
Dividend yield
5.33%
Last dividend
£0.01
Financial overview
Revenue
£754.80M
Earnings per share
-£0.04
Free cash flow
£100.40M
Net profit margin
-0.42%
Gross margin
16.01%
EBITDA
£89.00M
Revenue growth
-11.01%
Similar securities
This is not an investment recommendation
How to buy S4 Capital from India
Indian residents can buy S4 Capital shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars and then to GBP.
Search for S4 Capital and place an order
Find S4 Capital by name or by its ticker, SFOR, and choose an order type. S4 Capital trades 12:30 pm – 9:00 pm IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your S4 Capital position in GBP and INR, and use Paasa's capital-gains and dividend statements when you file your Indian return.
Read the full guide: how to invest in S4 Capital from India
Trading and taxes when buying S4 Capital from India
Trading and limits
- Trading hours
- 8:00 am – 4:30 pm UK
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- Slab rateDividends are taxed at your slab rate in India. The UK levies 0% withholding tax on company dividends paid to non-residents. S4 Capital’s current yield is 5.33%.Dividend tax explained
- Transaction tax
- The UK charges 0.5% Stamp Duty Reserve Tax when buying direct company shares electronically on the LSE; ETFs and UCITS funds do not attract it.
- Estate or inheritance tax
- May applyShares in UK-incorporated companies are UK-situs assets and fall within UK Inheritance Tax, charged at 40% above the £325,000 threshold for non-residents.Estate tax explained
Custody. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
FAQs
Can Indian residents buy S4 Capital stock?
Yes. S4 Capital (SFOR) has been listed on the London Stock Exchange since 2016, in the Advertising Agencies industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars and then to GBP. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
How much does one S4 Capital share cost in rupees?
One S4 Capital share is £0.46 — about ₹58 at a GBP/INR rate of 127.06 on 29 Sep 2026. Both the S4 Capital price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying S4 Capital from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
How are gains on S4 Capital shares taxed in India?
Non-residents are exempt from UK capital gains tax on the disposal of listed shares, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the GBP/INR rate on the purchase and the sale date, so the rupee move counts alongside the S4 Capital price. Paasa issues a capital-gains statement for your return.
Does S4 Capital pay a dividend, and how is it taxed in India?
Yes. S4 Capital pays a dividend and the current yield is 5.33%; the last declared dividend was £0.01 per share, about ₹1.40. Dividends are taxed at your slab rate in India. The UK levies 0% withholding tax on company dividends paid to non-residents. Paasa's dividend report lists the gross dividend and any tax withheld for each payment.
When can I trade S4 Capital from India?
The London Stock Exchange trades 12:30 pm – 9:00 pm IST in Indian time. The window shifts to 1:30 pm – 10:00 pm IST when the UK is on standard time. Orders can only execute during that window.
Is there estate or inheritance tax on S4 Capital shares held from India?
Shares in UK-incorporated companies are UK-situs assets and fall within UK Inheritance Tax, charged at 40% above the £325,000 threshold for non-residents. It applies to your overall holdings in that jurisdiction rather than to any one position.
Are there transaction taxes when buying S4 Capital?
The UK charges 0.5% Stamp Duty Reserve Tax when buying direct company shares electronically on the LSE; ETFs and UCITS funds do not attract it. This is charged by the market, not by Paasa.
Do I have to declare S4 Capital shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your S4 Capital holding, its cost and its closing value.
How do I sell S4 Capital and bring the money back to India?
You sell during market hours (12:30 pm – 9:00 pm IST) and the proceeds settle in GBP in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.