General Mills, Inc.
General Mills, Inc. (XETRA: GRM) is trading at €29.00, about ₹3,158 at today's EUR/INR rate, as of 30 Sep 2026, 11:02 AM ET, down 2.13% today. Indian residents can buy General Mills from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
€29.00
Today's high
€30.08
52 week low
€27.56
52 week high
€43.98
GRM opened at €29.83, closed previously at €29.63, and has traded between €27.56 and €43.98 over the past 52 weeks.
About
General Mills, Inc. operates as a global entity, focusing on the development, production, and distribution of a diverse array of branded consumer food products. Its business activities are organized into five primary divisions: North America Retail, Convenience Stores & Foodservice, Europe & Australia, Asia & Latin America, and a dedicated Pet segment. The company's extensive consumer product line encompasses ready-to-eat breakfast cereals, chilled yogurts, various soups, convenient meal kits, both fresh and frozen dough items, baking and dessert mixes, bakery flours, frozen pizzas and related snacks, a wide selection of snack bars, fruit and savory snacks, ice cream, health-oriented nutrition bars, functional beverages, and grain-based snacks. It also provides a variety of organic offerings, particularly frozen and shelf-stable vegetables. Beyond its consumer-facing brands, General Mills supplies branded and unbranded food items to the North American institutional food service and commercial bakery industries. Furthermore, it manufactures and markets pet sustenance, including dog and cat food products. These offerings are sold under numerous well-recognized trademarks, such as Annie's, Betty Crocker, Blue Buffalo, Cheerios, Häagen-Dazs, Nature Valley, Pillsbury, Progresso, and Yoplait, among others. Its distribution strategy involves both direct sales and extensive broker and distribution arrangements. Products reach a wide array of retail partners, including traditional supermarkets, large-format stores, membership clubs, natural food shops, e-commerce platforms, commercial and non-commercial foodservice operators, restaurants, convenience stores, specialist pet retailers, and drug, dollar, and discount chains. In addition to these operations, General Mills oversees a significant network of ice cream parlors, comprising 466 leased and 392 franchised locations. Established in 1866, General Mills, Inc. maintains its corporate headquarters in Minneapolis, Minnesota.
Key statistics
Avg. volume
7.38K
Market cap
€15.48B
P/E Ratio
-19.92
Price-to-sales ratio
0.96
Enterprise value
$31.20B
Free cash flow yield
8.96%
Debt-to-equity ratio
1.83
Return on equity
-1.19%
ROIC
-2.96%
Beta
-0.05
Dividend yield
7.42%
Last dividend
€2.09
Financial overview
Revenue
$18.40B
Earnings per share
-$0.16
Free cash flow
$1.62B
Net profit margin
-4.89%
Gross margin
33.43%
EBITDA
$3.33B
Revenue growth
-5.56%
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This is not an investment recommendation
How to buy General Mills from India
Indian residents can buy General Mills shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars and then to EUR.
Search for General Mills and place an order
Find General Mills by name or by its ticker, GRM, and choose an order type. General Mills trades 12:30 pm – 9:00 pm IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your General Mills position in EUR and INR, and use Paasa's capital-gains and dividend statements when you file your Indian return.
Read the full guide: how to invest in General Mills from India
Trading and taxes when buying General Mills from India
Trading and limits
- Trading hours
- 9:00 am – 5:30 pm CET
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- Slab rateDividends are taxed at your slab rate in India. General Mills’ current yield is 7.42%.Dividend tax explained
Custody. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
FAQs
Can Indian residents buy General Mills stock?
Yes. General Mills (GRM) has been listed on XETRA since 2007, in the Packaged Foods industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars and then to EUR. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
How much does one General Mills share cost in rupees?
One General Mills share is €29.00 — about ₹3,158 at an EUR/INR rate of 108.91 on 29 Sep 2026. Both the General Mills price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying General Mills from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
How are gains on General Mills shares taxed in India?
Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the EUR/INR rate on the purchase and the sale date, so the rupee move counts alongside the General Mills price. Paasa issues a capital-gains statement for your return.
Does General Mills pay a dividend, and how is it taxed in India?
Yes. General Mills pays a dividend and the current yield is 7.42%; the last declared dividend was €2.09 per share, about ₹228.11. Dividends are taxed at your slab rate in India. Paasa's dividend report lists the gross dividend and any tax withheld for each payment.
When can I trade General Mills from India?
XETRA trades 12:30 pm – 9:00 pm IST in Indian time. The window shifts to 1:30 pm – 10:00 pm IST when Germany is on standard time. Orders can only execute during that window.
Is General Mills a Germany company, and does that change how it is taxed?
General Mills trades on XETRA in EUR, but the company is domiciled in United States. General Mills trades as an ordinary share listed directly in Germany, not a depositary receipt. Your India-side capital-gains treatment is the same either way.
Do I have to declare General Mills shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your General Mills holding, its cost and its closing value.
How do I sell General Mills and bring the money back to India?
You sell during market hours (12:30 pm – 9:00 pm IST) and the proceeds settle in EUR in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.
Does the rupee rate affect what I make on General Mills?
Yes. General Mills is priced in EUR, so your rupee outcome combines the EUR move with the EUR/INR move between the day you remit and the day you convert back. Both directions are reflected in the capital-gains statement Paasa issues.