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ELFNYSEMarket closedOpens 9:30am ET

e.l.f. Beauty, Inc.

$99.51Last updated
-$1.06 (1.05%)Past day
Timezone

e.l.f. Beauty, Inc. (NYSE: ELF) is trading at $99.51, about ₹9,545 at today's USD/INR rate, as of 25 Sep 2026, 4:00 PM ET, down 1.05% today. Indian residents can buy e.l.f. Beauty from India on Paasa under the RBI's Liberalised Remittance Scheme.

Quote

Open:$99.97
Previous close:$100.57
Volume:1.15M

Today's low

$98.35

Today's high

$100.70

52 week low

$48.82

52 week high

$147.75

ELF opened at $99.97, closed previously at $100.57, and has traded between $48.82 and $147.75 over the past 52 weeks.

About

e.l.f. Beauty, Inc., a beauty company, provides cosmetics and skin care products worldwide. The company offers eye, lip, face, paw, and skin care products. It offers products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare brand names. The company sells its products through national and international retailer and direct-to-consumer through its e-commerce channel. e.l.f. Beauty, Inc. was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. The company was founded in 2004 and is headquartered in Oakland, California.

Country
US
CEO
Tarang Amin
Exchange listed on
NYSE
Industry
Household & Personal Products
Base currency
USD
Full Time Employees
849
Sector
Consumer Defensive
IPO date
22/09/2016

Key statistics

Avg. volume

2.94M

Market cap

$5.86B

P/E Ratio

99.38

Price-to-sales ratio

3.33

Enterprise value

$6.44B

Free cash flow yield

4.78%

Debt-to-equity ratio

0.79

Return on equity

5.18%

ROIC

6.12%

Beta

2.39

Dividend yield

0.00%

Last dividend

$0.00

Financial overview

Revenue

$1.64B

Earnings per share

$0.45

Free cash flow

$190.06M

Net profit margin

3.38%

Gross margin

74.44%

EBITDA

$160.60M

Revenue growth

24.59%

Similar securities

This is not an investment recommendation

How to buy e.l.f. Beauty from India

Indian residents can buy e.l.f. Beauty shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.

  1. Open a Paasa account

    Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.

  2. Add funds under LRS

    Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars.

  3. Search for e.l.f. Beauty and place an order

    Find e.l.f. Beauty by name or by its ticker, ELF, and choose an order type. You can buy by amount or by quantity — fractional shares mean there is no minimum trade size. e.l.f. Beauty trades 7:00 pm – 1:30 am IST; orders can only execute during that window.

  4. Track holdings and download tax reports

    Follow your e.l.f. Beauty position in USD and INR. e.l.f. Beauty pays no dividend today, so your filing is the capital-gains statement plus the Schedule FA holding line.

Read the full guide: how to invest in e.l.f. Beauty from India

Trading and taxes when buying e.l.f. Beauty from India

Trading and limits

Trading hours
9:30 am – 4:00 pm ET
LRS limit
$250,000Per financial year, under the RBI's Liberalised Remittance Scheme.

Tax for Indian residents

TCS on remittance
20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
Capital gains in India
12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
Dividends
Nonee.l.f. Beauty does not currently pay a dividend. If it starts, dividends are taxed at your slab rate in India.Dividend tax explained
US estate tax
May applyUS-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons.US estate tax calculator

Custody. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.

FAQs

Can Indian residents buy e.l.f. Beauty stock?

Yes. e.l.f. Beauty (ELF) has been listed on the New York Stock Exchange since 2016, in the Household & Personal Products industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.

How much does one e.l.f. Beauty share cost in rupees?

One e.l.f. Beauty share is $99.51 — about ₹9,545 at a USD/INR rate of 95.92 on 25 Sep 2026. Both the e.l.f. Beauty price and the rupee rate move during the day, so the rupee cost changes with them.

What are the LRS and TCS rules for buying e.l.f. Beauty from India?

Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.

Can I buy whole shares of e.l.f. Beauty?

Yes. One e.l.f. Beauty share is $99.51, and you can buy as many whole shares as you like. You can also buy by amount rather than by quantity: there is no minimum trade size, and Paasa supports fractional investing in e.l.f. Beauty.

How are gains on e.l.f. Beauty shares taxed in India?

The US does not levy capital gains tax on shares for Indian residents, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the USD/INR rate on the purchase and the sale date, so the rupee move counts alongside the e.l.f. Beauty price. Paasa issues a capital-gains statement for your return.

Does e.l.f. Beauty pay a dividend?

No. e.l.f. Beauty does not currently pay a dividend, so holding it produces no dividend income to declare in India. If it starts paying one, the Indian treatment is the usual one — dividends are taxed at your slab rate in India — and Paasa's dividend report would show the gross amount and any tax withheld.

When can I trade e.l.f. Beauty from India?

The New York Stock Exchange trades 7:00 pm – 1:30 am IST in Indian time, so the close lands after midnight. The window shifts to 8:00 pm – 2:30 am IST when the US is on standard time. Orders can only execute during that window.

Is there estate or inheritance tax on e.l.f. Beauty shares held from India?

US-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons. It applies to your overall holdings in that jurisdiction rather than to any one position. Paasa's US estate tax calculator shows the exposure for a given portfolio value.

Do I have to declare e.l.f. Beauty shares in my Indian tax return?

Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your e.l.f. Beauty holding, its cost and its closing value.

How do I sell e.l.f. Beauty and bring the money back to India?

You sell during market hours (7:00 pm – 1:30 am IST) and the proceeds settle in USD in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.