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AO World plc

£0.90Last updated
+£0.01 (1.01%)Past day
Timezone

AO World plc (LSE: AO) is trading at £0.90, about ₹114 at today's GBP/INR rate, as of 25 Sep 2026, 11:35 AM ET, up 1.01% today. Indian residents can buy AO World from India on Paasa under the RBI's Liberalised Remittance Scheme.

Quote

Open:£0.92
Previous close:£0.89
Volume:1.32M

Today's low

£0.89

Today's high

£0.92

52 week low

£0.83

52 week high

£1.17

AO opened at £0.92, closed previously at £0.89, and has traded between £0.83 and £1.17 over the past 52 weeks.

About

Operating across the United Kingdom and Europe, AO World plc functions as an online retail giant for a diverse range of domestic appliances and consumer electronics. Its extensive product catalog includes major white goods such as refrigerators, freezers, ovens, and washing machines, alongside audiovisual equipment, computing devices, mobile phones, and gaming products. Beyond sales, the company also offers logistics and transportation services. AO World plc is further engaged in investment activities and undertakes the recycling of Waste Electrical and Electronic Equipment (WEEE). Customers can purchase its offerings directly through its own proprietary websites or via various third-party online platforms. Established in 2000, the company's headquarters are located in Bolton, UK.

Country
GB
CEO
John Roberts
Exchange listed on
LSE
Industry
Specialty Retail
Base currency
GBP
Full Time Employees
2,842
Sector
Consumer Cyclical
IPO date
07/05/2014

Key statistics

Avg. volume

653.38K

Market cap

£500.35M

P/E Ratio

14.06

Price-to-sales ratio

0.40

Enterprise value

£483.85M

Free cash flow yield

18.25%

Debt-to-equity ratio

0.37

Return on equity

21.65%

ROIC

13.97%

Beta

1.23

Dividend yield

0.02%

Last dividend

£0.00

Financial overview

Revenue

£1.27B

Earnings per share

£0.06

Free cash flow

£91.30M

Net profit margin

2.83%

Gross margin

24.96%

EBITDA

£78.80M

Revenue growth

11.34%

Similar securities

This is not an investment recommendation

How to buy AO World from India

Indian residents can buy AO World shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.

  1. Open a Paasa account

    Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.

  2. Add funds under LRS

    Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars and then to GBP.

  3. Search for AO World and place an order

    Find AO World by name or by its ticker, AO, and choose an order type. AO World trades 12:30 pm – 9:00 pm IST; orders can only execute during that window.

  4. Track holdings and download tax reports

    Follow your AO World position in GBP and INR, and use Paasa's capital-gains and dividend statements when you file your Indian return.

Read the full guide: how to invest in AO World from India

Trading and taxes when buying AO World from India

Trading and limits

Trading hours
8:00 am – 4:30 pm UK
LRS limit
$250,000Per financial year, under the RBI's Liberalised Remittance Scheme.

Tax for Indian residents

TCS on remittance
20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
Capital gains in India
12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
Dividends
Slab rateDividends are taxed at your slab rate in India. The UK levies 0% withholding tax on company dividends paid to non-residents. AO World’s current yield is 0.02%.Dividend tax explained
Transaction tax
The UK charges 0.5% Stamp Duty Reserve Tax when buying direct company shares electronically on the LSE; ETFs and UCITS funds do not attract it.
Estate or inheritance tax
May applyShares in UK-incorporated companies are UK-situs assets and fall within UK Inheritance Tax, charged at 40% above the £325,000 threshold for non-residents.Estate tax explained

Custody. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.

FAQs

Can Indian residents buy AO World stock?

Yes. AO World (AO) has been listed on the London Stock Exchange since 2014, in the Specialty Retail industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars and then to GBP. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.

How much does one AO World share cost in rupees?

One AO World share is £0.90 — about ₹114 at a GBP/INR rate of 127.05 on 25 Sep 2026. Both the AO World price and the rupee rate move during the day, so the rupee cost changes with them.

What are the LRS and TCS rules for buying AO World from India?

Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.

How are gains on AO World shares taxed in India?

Non-residents are exempt from UK capital gains tax on the disposal of listed shares, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the GBP/INR rate on the purchase and the sale date, so the rupee move counts alongside the AO World price. Paasa issues a capital-gains statement for your return.

Does AO World pay a dividend, and how is it taxed in India?

Yes. AO World pays a dividend and the current yield is 0.02%; the last declared dividend was £0.00 per share, about ₹0.02. Dividends are taxed at your slab rate in India. The UK levies 0% withholding tax on company dividends paid to non-residents. Paasa's dividend report lists the gross dividend and any tax withheld for each payment.

When can I trade AO World from India?

The London Stock Exchange trades 12:30 pm – 9:00 pm IST in Indian time. The window shifts to 1:30 pm – 10:00 pm IST when the UK is on standard time. Orders can only execute during that window.

Is there estate or inheritance tax on AO World shares held from India?

Shares in UK-incorporated companies are UK-situs assets and fall within UK Inheritance Tax, charged at 40% above the £325,000 threshold for non-residents. It applies to your overall holdings in that jurisdiction rather than to any one position.

Are there transaction taxes when buying AO World?

The UK charges 0.5% Stamp Duty Reserve Tax when buying direct company shares electronically on the LSE; ETFs and UCITS funds do not attract it. This is charged by the market, not by Paasa.

Do I have to declare AO World shares in my Indian tax return?

Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your AO World holding, its cost and its closing value.

How do I sell AO World and bring the money back to India?

You sell during market hours (12:30 pm – 9:00 pm IST) and the proceeds settle in GBP in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.