London Stock Exchange · Communication Services
Invest in System1 stock from India
Indian and foreign residents can buy System1 (SYS1) shares directly through Paasa.
By Paasa · Updated
System1 at a glance
- Price
- £3.60+£0.00 (0.00%)
- Market cap
- £45.68M
- Day range
- £3.50 – £3.70
- P/E
- 34.78
- Dividend yield
- 1.67%
- Volume
- 14.08K
- 1 month
- +7.46%
- 6 months
- +32.35%
- YTD
- +60.00%
- 1 year
- +46.34%
- 5 years
- +42.29%
System1 statements, FY2021–FY2025
| Fiscal year | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Revenue | £37.0M | £37.4M | £30.0M | £23.4M | £24.1M |
| Gross profit | £30.8M | £32.9M | £26.1M | £19.7M | £20.2M |
| Operating income | £2.4M | £5.3M | £3.1M | £855.0K | £151.0K |
| Net income | £1.3M | £4.5M | £2.0M | £404.0K | £955.0K |
| Earnings per share | £0.10 | £0.35 | £0.16 | £0.03 | £0.07 |
| EBITDA | £3.9M | £6.7M | £4.4M | £2.0M | £2.1M |
| Total assets | £22.3M | £22.0M | £19.1M | £15.0M | £18.6M |
| Total debt | £994.0K | £526.0K | £346.0K | £1.5M | £5.0M |
| Cash and short-term investments | £12.4M | £12.8M | £9.6M | £5.7M | £11.2M |
| Shareholders' equity | £14.4M | £14.1M | £10.6M | £8.6M | £8.3M |
| Operating cash flow | £2.0M | £5.5M | £5.9M | −£628.0K | £4.0M |
| Free cash flow | £1.9M | £4.9M | £5.1M | −£1.9M | £3.9M |
| Capital expenditure | −£109.0K | −£595.0K | −£833.0K | −£1.3M | −£138.0K |
Fiscal years as reported, the latest ending 31 Mar 2026. Figures in GBP; a dash means the provider reported nothing for that line.
Peer comparison
| Company | Ticker | Price | Market cap |
|---|---|---|---|
| Everyman Media | EMAN.L | £0.53 | £48.74M |
| Time Out | TMO.L | £0.07 | £26.14M |
| Mission | TMG.L | £0.26 | £23.60M |
| Dianomi | DNM.L | £0.65 | £19.52M |
| NAHL | NAH.L | £0.39 | £19.04M |
| Ebiquity | EBQ.L | £0.10 | £13.62M |
| Maintel | MAI.L | £0.64 | £9.19M |
| SpaceandPeople | SAL.L | £1.58 | £3.09M |
Peers as grouped by the data provider. This is not an investment recommendation.
How to invest in System1 from India
Step 1
Open your Paasa account
KYC takes a few minutes: PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Step 2
Add funds from your Indian bank account
Remit up to $250,000 a year under the RBI's Liberalised Remittance Scheme. Your bank converts the rupees to US dollars at its rate on the day you remit, and Interactive Brokers converts the dollars to GBP when you buy.
Step 3
Search SYS1 and buy
Find System1 by name or by its ticker, SYS1, and place your order.
Why invest in System1 from India
What System1 does
System1 Group PLC, along with its affiliated entities, specializes in offering marketing and market research advisory services. The firm provides a suite of proprietary solutions, including a predictive marketing platform that leverages collective intelligence to pinpoint successful concepts, and an ad-testing tool designed to gauge the emotional resonance and impact of advertising campaigns. System1 operates in the Advertising Agencies industry within the Communication Services sector.
Paasa handles the paperwork
Investing abroad brings paperwork with it: remittance filings, capital gains reporting, foreign asset disclosure. Paasa prepares all of it for you. Your India-ready tax reports arrive at year end, ready to file.
Here's what inheritance rules in the UK mean for your System1 shares.
Shares in UK-incorporated companies are UK-situs assets and fall within UK Inheritance Tax, charged at 40% above the £325,000 threshold for non-residents.
Frequently asked questions
Can I buy System1 stock from India?
Yes. Indian residents and NRIs can buy System1 (SYS1) shares directly through Paasa. System1 is listed on the London Stock Exchange, in the Advertising Agencies industry. Your money leaves India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name at Interactive Brokers.
How are System1 dividends taxed for Indian investors?
The UK levies 0% withholding tax on company dividends paid to non-residents. Dividends are taxed at your slab rate in India. System1’s current yield is 1.67%. Paasa's dividend report lists the gross dividend and any tax withheld for each payment, which is what you need when you file.
What tax do I pay in India when I sell System1 shares?
Non-residents are exempt from UK capital gains tax on the disposal of listed shares. In India, gains on shares held for more than 24 months are long-term and taxed at 12.5%, and gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. Both are worked out in rupees at the GBP/INR rate on the day you bought and the day you sold, so the currency move is part of the gain. Paasa's capital-gains statement gives you the figures for your return.
What happens to my System1 shares if I pass away?
Shares in UK-incorporated companies are UK-situs assets and fall within UK Inheritance Tax, charged at 40% above the £325,000 threshold for non-residents. The rule looks at everything you hold there, not at System1 alone.
Is there stamp duty when I buy System1 shares?
The UK charges 0.5% Stamp Duty Reserve Tax when buying direct company shares electronically on the LSE; ETFs and UCITS funds do not attract it.