PUMA Se
PUMA Se (SIX: PUM) is trading at CHF 21.40, about ₹2,465 at today's CHF/INR rate, as of 25 Sep 2026, 1:54 AM ET, down 9.36% today. Indian residents can buy PUMA from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
CHF 21.40
Today's high
CHF 21.40
52 week low
CHF 14.98
52 week high
CHF 26.80
PUM opened at CHF 21.40, closed previously at CHF 23.61, and has traded between CHF 14.98 and CHF 26.80 over the past 52 weeks.
About
PUMA SE, alongside its subsidiaries, is a global entity focused on the conception, manufacturing, promotion, and sale of footwear, clothing, and accessories. These products cater to men, women, and children across major international markets, including Europe, the Middle East, Africa, the Americas, Greater China, and the Asia Pacific. Its extensive product range encompasses high-performance athletic gear and lifestyle apparel inspired by sports, with offerings in disciplines such as football, cricket, handball, rugby, volleyball, running, training and fitness, golf, and motorsports. PUMA also grants licenses to independent businesses, enabling them to design, develop, produce, and sell complementary items like watches, eyewear, safety footwear, and gaming accessories, exemplified by products like the Playseat. The company distributes its merchandise through its dedicated retail stores, factory outlets, and various online sales channels. Its primary brands are PUMA and Cobra Golf. Established in 1924, the company's main office is situated in Herzogenaurach, Germany.
Key statistics
Avg. volume
29.00
Market cap
CHF 3.15B
P/E Ratio
-7.57
Price-to-sales ratio
0.49
Enterprise value
€4.66B
Free cash flow yield
-22.16%
Debt-to-equity ratio
1.45
Return on equity
-36.66%
ROIC
-8.11%
Beta
1.03
Dividend yield
0.00%
Last dividend
CHF 0.00
Financial overview
Revenue
€7.30B
Earnings per share
-€4.37
Free cash flow
-€525.60M
Net profit margin
-6.44%
Gross margin
45.50%
EBITDA
€10.10M
Revenue growth
-17.25%
How to buy PUMA from India
Indian residents can buy PUMA shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars and then to CHF.
Search for PUMA and place an order
Find PUMA by name or by its ticker, PUM, and choose an order type. PUMA trades 12:30 pm – 9:00 pm IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your PUMA position in CHF and INR. PUMA pays no dividend today, so your filing is the capital-gains statement plus the Schedule FA holding line.
Read the full guide: how to invest in PUMA from India
Trading and taxes when buying PUMA from India
Trading and limits
- Trading hours
- 9:00 am – 5:30 pm CET
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- NonePUMA does not currently pay a dividend. If it starts, dividends are taxed at your slab rate in India.Dividend tax explained
Custody. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
FAQs
Can Indian residents buy PUMA stock?
Yes. PUMA (PUM) has been listed on the SIX Swiss Exchange since 2014, in the Apparel - Footwear & Accessories industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars and then to CHF. Shares are held in your own name at Interactive Brokers, segregated from Paasa's own assets.
How much does one PUMA share cost in rupees?
One PUMA share is CHF 21.40 — about ₹2,465 at a CHF/INR rate of 115.18 on 29 Sep 2026. Both the PUMA price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying PUMA from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
How are gains on PUMA shares taxed in India?
Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the CHF/INR rate on the purchase and the sale date, so the rupee move counts alongside the PUMA price. Paasa issues a capital-gains statement for your return.
Does PUMA pay a dividend?
No. PUMA does not currently pay a dividend, so holding it produces no dividend income to declare in India. If it starts paying one, the Indian treatment is the usual one — dividends are taxed at your slab rate in India — and Paasa's dividend report would show the gross amount and any tax withheld.
When can I trade PUMA from India?
The SIX Swiss Exchange trades 12:30 pm – 9:00 pm IST in Indian time. The window shifts to 1:30 pm – 10:00 pm IST when Switzerland is on standard time. Orders can only execute during that window.
Is PUMA a Switzerland company, and does that change how it is taxed?
PUMA trades on the SIX Swiss Exchange in CHF, but the company is domiciled in Germany. PUMA trades as an ordinary share listed directly in Switzerland, not a depositary receipt. Your India-side capital-gains treatment is the same either way.
Do I have to declare PUMA shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your PUMA holding, its cost and its closing value.
How do I sell PUMA and bring the money back to India?
You sell during market hours (12:30 pm – 9:00 pm IST) and the proceeds settle in CHF in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.
Does the rupee rate affect what I make on PUMA?
Yes. PUMA is priced in CHF, so your rupee outcome combines the CHF move with the CHF/INR move between the day you remit and the day you convert back. Both directions are reflected in the capital-gains statement Paasa issues.