Direct Digital Holdings, Inc.
Direct Digital Holdings, Inc. (NASDAQ: DRCT) is trading at $1.62, about ₹156 at today's USD/INR rate, as of 25 Sep 2026, 9:30 AM ET, up 2.53% today. Indian residents can buy Direct Digital from India on Paasa under the RBI's Liberalised Remittance Scheme.
Quote
Today's low
$1.62
Today's high
$1.62
52 week low
$1.55
52 week high
$113.74
DRCT opened at $1.62, closed previously at $1.58, and has traded between $1.55 and $113.74 over the past 52 weeks.
About
Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.
Key statistics
Avg. volume
129.55K
Market cap
$1.20M
P/E Ratio
-0.04
Price-to-sales ratio
0.04
Enterprise value
$18.88M
Free cash flow yield
-458.42%
Debt-to-equity ratio
-2.15
Return on equity
570.82%
ROIC
-333.30%
Beta
5.27
Dividend yield
0.00%
Last dividend
$0.00
Financial overview
Revenue
$34.69M
Earnings per share
-$75.79
Free cash flow
-$8.99M
Net profit margin
-74.38%
Gross margin
19.01%
EBITDA
-$20.20M
Revenue growth
-44.30%
Similar securities
This is not an investment recommendation
How to buy Direct Digital from India
Indian residents can buy Direct Digital shares through Paasa in four steps. Funds leave India under the RBI's Liberalised Remittance Scheme and the shares are held in your own name with Interactive Brokers.
Open a Paasa account
Complete digital KYC with your PAN, Aadhaar and address proof. Your brokerage account is opened in your own name with Interactive Brokers.
Add funds under LRS
Transfer INR from your Indian bank account. Your bank reports the remittance under the RBI's Liberalised Remittance Scheme and converts it to US dollars.
Search for Direct Digital and place an order
Find Direct Digital by name or by its ticker, DRCT, and choose an order type. You can buy by amount or by quantity — fractional shares mean there is no minimum trade size. Direct Digital trades 7:00 pm – 1:30 am IST; orders can only execute during that window.
Track holdings and download tax reports
Follow your Direct Digital position in USD and INR. Direct Digital pays no dividend today, so your filing is the capital-gains statement plus the Schedule FA holding line.
Read the full guide: how to invest in Direct Digital from India
Trading and taxes when buying Direct Digital from India
Trading and limits
- Trading hours
- 9:30 am – 4:00 pm ET
- LRS limit
- $250,000Per financial year, under the RBI's Liberalised Remittance Scheme.
Tax for Indian residents
- TCS on remittance
- 20%Collected by your bank on LRS remittances above ₹10 lakh in a financial year. The TCS is adjustable against your income-tax liability.Adjusting TCS against your tax
- Capital gains in India
- 12.5% or slab rateGains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate.Capital gains explained
- Dividends
- NoneDirect Digital does not currently pay a dividend. If it starts, dividends are taxed at your slab rate in India.Dividend tax explained
- US estate tax
- May applyUS-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons.US estate tax calculator
Custody. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
FAQs
Can Indian residents buy Direct Digital stock?
Yes. Direct Digital (DRCT) has been listed on NASDAQ since 2022, in the Advertising Agencies industry, and Indian residents can buy it through Paasa. You fund the account from your Indian bank under the RBI's Liberalised Remittance Scheme and the money is converted to US dollars. Shares are held in your own name at Interactive Brokers LLC and are SIPC-insured up to $500,000 in total, including $250,000 for cash.
How much does one Direct Digital share cost in rupees?
One Direct Digital share is $1.62 — about ₹156 at a USD/INR rate of 96.02 on 24 Sep 2026. Both the Direct Digital price and the rupee rate move during the day, so the rupee cost changes with them.
What are the LRS and TCS rules for buying Direct Digital from India?
Remit up to $250,000 per financial year under the RBI's Liberalised Remittance Scheme (LRS). Banks collect 20% tax at source on LRS remittances above ₹10 lakh in a financial year; the TCS is adjustable against your income-tax liability. FX and the LRS declaration are handled by your bank when you fund your account.
Can I buy whole shares of Direct Digital?
Yes. One Direct Digital share is $1.62, and you can buy as many whole shares as you like. You can also buy by amount rather than by quantity: there is no minimum trade size, and Paasa supports fractional investing in Direct Digital.
How are gains on Direct Digital shares taxed in India?
The US does not levy capital gains tax on shares for Indian residents, so the tax is an India-side one. Gains on shares held for more than 24 months are long-term and taxed at 12.5%. Gains on shares held for 24 months or less are short-term and taxed at your income-tax slab rate. The gain is computed in rupees using the USD/INR rate on the purchase and the sale date, so the rupee move counts alongside the Direct Digital price. Paasa issues a capital-gains statement for your return.
Does Direct Digital pay a dividend?
No. Direct Digital does not currently pay a dividend, so holding it produces no dividend income to declare in India. If it starts paying one, the Indian treatment is the usual one — dividends are taxed at your slab rate in India — and Paasa's dividend report would show the gross amount and any tax withheld.
When can I trade Direct Digital from India?
NASDAQ trades 7:00 pm – 1:30 am IST in Indian time, so the close lands after midnight. The window shifts to 8:00 pm – 2:30 am IST when the US is on standard time. Orders can only execute during that window.
Is there estate or inheritance tax on Direct Digital shares held from India?
US-situs assets such as US-listed shares can be exposed to US estate tax for non-US persons. It applies to your overall holdings in that jurisdiction rather than to any one position. Paasa's US estate tax calculator shows the exposure for a given portfolio value.
Do I have to declare Direct Digital shares in my Indian tax return?
Yes. Foreign shares held on 31 March must be reported in Schedule FA of your Indian income-tax return. Paasa gives you a Schedule FA-ready statement listing your Direct Digital holding, its cost and its closing value.
How do I sell Direct Digital and bring the money back to India?
You sell during market hours (7:00 pm – 1:30 am IST) and the proceeds settle in USD in your Paasa account. From there you can hold the balance, reinvest, or repatriate. Funds can be withdrawn in any currency to any bank account in your own name. Whether the sale is short- or long-term is decided by the 24-month holding period.